9 Vegan Makeup Brands Worth Supporting
The beauty industry is experiencing a transformation as more consumers embrace ethical and vegan choices. Vegan makeup brands prioritize cruelty-free standards and responsible sourcing, ensuring that no animals are harmed and ingredients are sustainably obtained.
By supporting these brands, shoppers can make a positive impact on the planet and animal welfare. Discover nine innovative companies that are leading the way in compassionate cosmetics. Learn more about the importance of vegan beauty at PETA’s guide to vegan makeup.
1. e.l.f. Cosmetics
e.l.f. Cosmetics has redefined drugstore beauty by offering a wide range of affordable, high-quality vegan makeup. The brand completed a full transition to 100% vegan formulas, setting a new standard in the industry.
Bestsellers like the Camo Concealer rival high-end products for performance, all without animal-derived ingredients. Unlike many traditional drugstore brands that still use animal byproducts, e.l.f. proves ethical beauty can be accessible to everyone. Explore their commitment to veganism on e.l.f. Cosmetics’ official vegan statement.
2. Pacifica Beauty
Pacifica Beauty stands out with its unwavering commitment to 100% vegan and cruelty-free formulas, ensuring no animal-derived ingredients or animal testing at any stage. The brand further impresses with eco-conscious packaging, often using recyclable or post-consumer materials, and a focus on clean, skin-loving ingredients.
Standout products like the Alight Foundation offer ethical alternatives without compromising performance. Unlike some natural beauty brands that may include animal byproducts, Pacifica is fully vegan and transparent in its practices. Learn more about their sustainability efforts at Pacifica’s sustainability initiatives.
3. Milk Makeup
Milk Makeup is celebrated for its modern, minimalist aesthetic and innovative product design. In 2019, the brand made a pivotal move by reformulating its entire line to be 100% vegan, ensuring all ingredients are free from animal byproducts.
Their cult-favorite Hydro Grip Primer and easy-to-use stick formats have set new trends in the beauty space. Unlike many trend-driven brands that still use beeswax or carmine, Milk Makeup ensures every product aligns with ethical standards. Read their official vegan transition announcement on Milk Makeup’s vegan commitment.
4. Cover FX
Cover FX has built a reputation for customizable formulas and one of the most inclusive shade ranges in the industry, ensuring options for every skin tone. The brand’s commitment to being 100% vegan and cruelty-free is paired with a Clean Beauty philosophy—free from parabens, sulfates, and other harsh chemicals.
Unlike many traditional department store brands, Cover FX avoids animal-derived ingredients without sacrificing performance or luxury. Their transparency about ingredients sets them apart. Discover more about their clean, vegan approach at Cover FX’s ingredient policy.
5. Aether Beauty
Aether Beauty is renowned for its commitment to clean, vegan makeup and eco-friendly practices. Every product, including their beloved gemstone-infused eyeshadow palettes, is crafted without animal-derived ingredients or testing.
Aether Beauty elevates the indie beauty scene with formulas powered by skin-loving botanicals and crystals, and packaging designed for minimal environmental impact—fully recyclable and free of mirrors or magnets. This dedication to sustainability and ethical sourcing distinguishes them from other indie brands. Learn more about their environmental initiatives at Aether Beauty’s sustainability statement.
6. KVD Beauty
KVD Beauty, formerly known as Kat Von D Beauty, has undergone a remarkable transformation, evolving into a fully vegan brand with an unwavering commitment to animal welfare. Known for high-performance, long-wear products such as the iconic Tattoo Liner, KVD Beauty delivers bold pigment and professional artistry, rivaling other prestige makeup houses.
Their focus on cruelty-free innovation sets them apart from many luxury competitors who still use animal-derived ingredients. Discover the details of their vegan transition and dedication to ethical standards at KVD Beauty’s vegan transition news.
7. INIKA Organic
INIKA Organic is recognized worldwide for its certified organic, vegan makeup that harnesses the power of natural ingredients. With certifications from organizations like COSMOS and The Vegan Society, INIKA stands apart from conventional beauty brands that often use synthetic chemicals and animal byproducts.
Their formulas are gentle on skin and environmentally conscious, with bestsellers like the Loose Mineral Foundation and Long Lash Mascara. This dedication to organic purity and vegan ethics offers a safer, cleaner beauty alternative. Explore INIKA Organic’s certifications and standards at INIKA’s certifications.
8. Lush Cosmetics
Lush Cosmetics is celebrated for its innovative, package-free vegan makeup and bold advocacy for animal rights. Lush’s unique approach includes solid makeup products like the Slap Stick Foundation, designed to minimize waste and eliminate traditional packaging.
Unlike conventional beauty retailers that rely heavily on plastic and may not prioritize ethics, Lush champions environmental and animal welfare causes at every step. Their commitment goes beyond products, fueling global campaigns for cruelty-free practices. Learn more about their animal protection initiatives at Lush’s animal welfare policy.
9. Thrive Causemetics
Thrive Causemetics sets itself apart with a philanthropic business model—for every purchase, the brand donates to help women thrive, supporting causes from cancer recovery to homelessness. All products are 100% vegan and cruelty-free, ensuring ethical standards while giving back.
Bestsellers like the Liquid Lash Extensions Mascara have earned cult status for their performance and compassion. Thrive’s commitment to social impact reaches beyond beauty, making every product a force for good. Explore their charitable programs and impact through Thrive Causemetics’ giving initiatives.
Conclusion
Choosing vegan makeup brands means embracing products that value animal welfare, environmental responsibility, and exceptional quality. These brands prove it’s possible to look and feel good without compromise, paving the way for a more ethical and sustainable beauty industry.
By supporting companies committed to cruelty-free and eco-friendly practices, you’re helping shape the future of compassionate cosmetics. As consumer awareness grows, the movement toward kinder beauty will only accelerate. Learn more about the shift to vegan beauty at Allure’s guide to vegan makeup.
